If You Want to Grow, You Need to Stop Selling

In the Business to Business setting, the traditional art of selling is dying. The old techniques are no longer effective. Yet, most continue down this path, presenting limited offers, specials and hot deals. The fact is, people don't want to be sold. Information is at our finger tips. When a purchase decision needs to be made, we seek knowledge, we pull from those we deem as credible experts. A push strategy is a flawed strategy. A push strategy is a flawed strategy. So does this mean a company ...